10 Memorable Things from Krug
1. The "Don't Make Me Think" motto... websites should be effortless and self explanatory, and the user should not have to "think" while using them.
2. How the user's eyes move over a site as they scan.
3. Satisficing- the user takes the first option that is presented to them pertaining to what they're looking for.
4. "Billboard Designing" and visual hierarchy.
5. Make links, pictures, etc OBVIOUS that they're clickable.
6. Eliminate business and background noise.
7. Minimizing text and omitting needless words.
8. The trunk test.
9. How to include everything on the homepage and still get the message across.
10. The usability test.
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