In Chapter 2 of "Don't Make Me Think", Krug explains that the way we think users view websites is very different from how they actually do. For example, users scan the majority of websites, meaning they look for key words or phrases that catch their eye. Rarely do users take the time to read the entire text on a page, especially if it is lengthy. Users searching the web are usually in somewhat of a hurry and don't need to know all of the information given on a page. Instead, they scan things in order to find the information they need or are most interested in the quickest.
Satisficing is another tool that users use while using the web. When a user arrives at a site and is looking for something, instead of taking to time to review all of their options to find it, they simply take the first one that is presented at them. Although this isn't necessarily the best option to get to where we need to go, we take the first reasonable option we find. Mostly, this is because we're in a hurry, and if we've chosen the wrong option, all we have to do is press the back button to try again.
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